The latest ideas and insights from the Digital Creative team

As consumers' diversify and customer acquisition patterns mature, many luxury shoppers seek more personalized shopping experiences. To create more bespoke and nurtured customer experiences, many luxury brands are turning to direct-to-consumer (DTC) through WeChat ecommerce. But the benefits of DTC for luxury brands go far beyond optimized user experiences.

While there are many ways to capture the ever-growing luxury audience in China, custom clienteling is one sure way. To help you better understand, we've put together a brief guide about what clienteling is, its benefits, and when, as a luxury brand, you need a custom clienteling application.

We love to build with Nova and extend its features with open source packages, but we realised there was no design templates available for Nova 4. So we designed one that could help us quickly create mockups to share with clients, to iterate ideas with developers and to create case study examples quickly with mockup data.