Design your automotive HMI experience for the future
Digital Creative is a team of HMI design specialists in Shanghai, China. We blend the unmet needs of tomorrow's drivers with the next generation of in-car technology.
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Shaping the tomorrow of automotive experiences with human-centric HMI solutions
Infotainment
We design seamless infotainment systems that transform vehicles into connected entertainment and control hubs. Playing a vital role in enhancing in-car experience, infotainment systems provide convenient access to a wide range of features and services while ensuring safety and ease of use.
Head-up display (HUD)
Heads-up display visuals provide a powerful visual UX extension for the driver, projecting need-to-know vehicle and navigation data directly into the field of view. Leveraging advanced optics and contextual rendering, our HUD designs promote safety by integrating information flows directly on the roadway ahead.
Rear-seat infotainment
Rear cabin infotainment experiences for interactive climate control, seat control, connected media, and communications. Our UX-first approach emphasizes an immersive blend of comfort, connectivity, and entertainment, elevating every moment for rear-seat passengers across multiple journey types and purposes.
Navigation
Our HMI navigation system designs focus on intelligent destination searching with voice and touch, smart recommendations, and real-time guidance that seamlessly integrates with live traffic and location data. A strong HMI navigation design empowers familiar routes and makes venturing into new territories effortless.
HMI design team
UX Director
UX Researchers
UX designers
UI Designers
3D Designers
Project Manager
Selected clients
- Extensive UX experience in automotive industry
- Fully managed & dedicated design teams
From our blog
Insights unveiled from our HMI design team
Top 10 User-Centric HMI Designs: How China Is Leading The Way
China sets the pace on human-centric auto interfaces with next-gen navigation, vivid dash screens, custom lighting, and more, pushing global HMI design boundaries.
March 28th, 2024 · Written by Samuel Jesse
The Rise of Intelligent In-Car Navigation: Design Lessons from China
Navigation systems are evolving into intelligent copilots. We explore the ambient displays, voice assistants, safety features, and ADAS links that make Chinese automotive HMIs visionary.
February 24th, 2024 · Written by Samuel Jesse
What is HMI design?
HMI is the abbreviation for Human Machine Interface. In HMI design we design the interfaces that humans interact with when using machines, devices, and systems, and in our case specifically for the automotive industry. These interfaces include touchscreens and control panels, commonly referred to as infotainment systems.
In HMI design our goal is to make the interactions between the users and the interface intuitive, efficient, safe, and user-friendly.
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