WeChat Owners Club

Hublot

WeChatista is the Hublot Owners Club system allowing customers to register owned timepieces through the WeChat mini program and enjoy privileged benefits.

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WeChat Owners Club

Hublot

WeChatista is the Hublot Owners Club system allowing customers to register owned timepieces through the WeChat mini program and enjoy privileged benefits.

WeChatista - the exclusive Hublot China owners club with benefits

The customer-facing membership WeChat mini program provides Hublot owners in China with all the information related to their owned watches in one place. Hublot customers can authenticate and verify their timepieces in the mini program to join Wechatista. Once verified, privileged benefits are unlocked - exclusive event invitations, extended warranty, virtual strap try-on, live chat support, and SAV repair pickup.

Services in scope

UX design

UI design

WeChat mini program development

Laravel development

Data tracking

CRM integration

Automated repair pickup interface connected with SF Express

WeChatista members with an active warranty can request a pickup of their timepieces to be sent to the Hublot SAV repair center in Shanghai and returned free of charge, connected directly to SF Express APIs.

Hublot WeChat owners club mini program UI - WeChatista - Case study

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