WeChat mini program agency in Shanghai China

We're an expert WeChat development agency in Shanghai building best-in-class consumer experiences

Ecommerce

Sell your products directly to consumers in China with an ecommerce WeChat mini program for your brand that has a frictionless entry for users and higher conversions of engagement.

Retail touchpoints

Embrace offline to online through QR code accessed in-store digital touchpoints to enhance the customer experience, drive sales, and collect data for clienteling and marketing.

Membership & loyalty

Nurture existing customers through customized membership mini programs integrated with your CRM/sCRM that provide incentives and privileges while increasing omnichannel engagement.

Event augmentation

Enhance offline events with digital experience augmentation for guests to activate through wayfinding, augmented reality (AR) touchpoints, gamification, and social sharing.

Customer acquisition

Create interactive customer acquisition funnels using mini programs integrated into WeChat official accounts and sCRM to capture leads and prospects for your product or service.

Lifestyle services

From making cinema bookings, and ordering food to device rental, mini programs are the ideal interface for infrequently used tasks that allow users to authorize and transact quickly.

Front-end tech

Vue.js / React

Augmented reality (AR)

WebGL / Three.js

Tracking & analytics

Back-end tech

Node.js

CMS + CRM builds

sCRM integrations

API development

DevOps

Selected clients

Featured WeChat mini program case studies

See how we’ve enabled customer growth using WeChat mini programs

View
Hublot China - Ecommerce WeChat mini program case study card

WeChat Ecommerce

Hublot

UX / UI / WeChat mini program

View
Hublot Wechat owners mini program case study background card

WeChat Owners Club

Hublot

UX / UI / WeChat mini program / Laravel

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3D Ski Tracking App

Rolling Beast

UX / UI / 3D / Flutter / Laravel / Nova

View
IKEA concept store UX research and design by Digital Creative

Instore Digital Touchpoints

IKEA

UX Research / Co-creation / UX / UI

Hire the best WeChat developers to build your mini program

  • Fully managed & dedicated WeChat developers in China

  • Scale up or down each month with more or less WeChat developers

  • Month-to-month terms so you’re not locked in

Featured WeChat mini program open source

We’re at the forefront of WeChat development. See for yourself.

Why are WeChat mini programs popular?

WeChat mini programs don’t require downloading and installing like traditional apps, with many quick and easy entry points such as social sharing and scanning a QR code. With 78% of the population in China active monthly users of WeChat, there is an incredibly frictionless barrier to entry with functions like WeChat login and WeChat pay being integrated seamlessly in mini programs. The app-like user experience available without ever leaving WeChat or needing to make new user accounts for each app makes them highly convenient.

What are WeChat mini programs?

The Chinese social media and messaging app WeChat offers WeChat Mini Programs as a core feature. These mini-apps run within WeChat's ecosystem and are lightweight and fast-loading, providing users with direct access to various services and features within WeChat, such as payments, sharing, login, and much more. WeChat Mini Programs are developed using web technologies and behave similarly to mobile websites (with an app like UX), allowing them to run without downloading or installing and without needing app stores.

When to use a mini program vs mobile app?

WeChat mini programs are ideal for infrequently used, single-task, or social-driven user experiences - such as ordering an express delivery service on SF Express and then sharing the tracking number with the receiver on WeChat.

Mobile apps are better suited for regular-use experiences that warrant leaving WeChat and using a single application - such as ordering meals on Ele.me or drivers on DiDi. However, both these examples have mini programs, most commonly leveraged for social aspects, such as group orders on Ele.me or splitting a bill on DiDi, shared from the app to WeChat.

What programming language are WeChat mini programs made in?

WeChat mini programs are developed using JavaScript and WXS (WeChat Script) combined with WXSS (WeChat Style Sheets) and WXML code. WXS is similar to Javascript but has its own syntax. WXSS is WeChat’s answer to CSS, and WXML is used to build the page structure with base components.

Can WeChat mini programs be used with my CRM?

You can use WeChat mini programs as an interface to your CRM to monitor, interact, target, and segment your customers, often also integrating with more powerful sCRM tools. You can build brand awareness, grow customer acquisition, and achieve higher sales conversions through proper client relationship management implementation and strategy in China.

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