Build your WeChat mini program with expert developers in China
Digital Creative is a team of WeChat developers in Shanghai, China. We help grow your business with best-in-class WeChat mini program experiences.
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We help you build best-in-class consumer experiences on WeChat
Ecommerce
Sell your products directly to consumers in China with an ecommerce WeChat mini program for your brand that has a frictionless entry for users and higher conversions of engagement.
Retail touchpoints
Embrace offline to online through QR code accessed in-store digital touchpoints to enhance the customer experience, drive sales, and collect data for clienteling and marketing.
Membership & loyalty
Nurture existing customers through customized membership mini programs integrated with your CRM/sCRM that provide incentives and privileges while increasing omnichannel engagement.
Event augmentation
Enhance offline events with digital experience augmentation for guests to activate through wayfinding, augmented reality (AR) touchpoints, gamification, and social sharing.
Customer acquisition
Create interactive customer acquisition funnels using mini programs integrated into WeChat official accounts and sCRM to capture leads and prospects for your product or service.
Lifestyle services
From making cinema bookings, and ordering food to device rental, mini programs are the ideal interface for infrequently used tasks that allow users to authorize and transact quickly.
Front-end tech
Vue.js / React
Augmented reality (AR)
WebGL / Three.js
Tracking & analytics
Back-end tech
CMS + CRM builds
sCRM integrations
API development
Laravel
Node.js
DevOps
Selected clients
Featured WeChat mini program case studies
See how we’ve enabled customer growth using WeChat mini programs
Mini programs unlock numerous business advantages in China
Increased visibility and reach
A WeChat mini program will help your businesse tap into the extremely large Chinese market, most of which use WeChat, with over one billion active monthly users.
Improved user engagement
The design of mini programs makes them familiar for Chinese users, and by design should be easy to navigate and use. This leads to increased usage, user engagement and repeat usage.
Cost-effective
Mini programs are relatively inexpensive to develop and maintain compared to mobile apps, making them an attractive option for businesses of all sizes.
WeChat payment
Mini programs can easily be integrated with WeChat's built-in payment wallet and features, making it easy for your business to sell products and services directly within the app.
Easy to share
WeChat mini programs are easy to share among friends through direct message, groups, or offline to online with QR codes. This helps increase your business's visibility in the market.
Offline to online
WeChat mini programs can be quickly accessed offline through QR code scanning which is a huge advantage for your business to reach customers offline and bring them online.
- Fully managed & dedicated teams of expert WeChat developers for your project
- Custom mini program design and development to meet your unique business needs and challenges
- User experienced focused design process to ensure your apps are sticky
- Proven success in delivering complex mini program projects for various high-stakes industries
Featured WeChat mini program open source
We’re at the forefront of WeChat development. See for yourself.
From our blog
Our team unveils insights on WeChat strategy and technology
WeChat Mini Programs - Everything You Need To Know To Succeed
Learn everything you need to know about WeChat Mini Programs in this comprehensive guide. Learn how to leverage their features and strategies for success in the Chinese market.
March 28th, 2024 · Written by Samuel Jesse
The Ultimate Choice: Pros and Cons of WeChat Mini Programs vs. Native Apps
Uncover the pros and cons of WeChat Mini Programs versus native apps. Dive into their functionalities, user experiences, development processes, and more. Make an informed decision for your business's digital presence.
March 28th, 2024 · Written by Samuel Jesse
Why Go DTC? Unlocking the Advantages of WeChat Ecommerce for Luxury Brands In China
Discover the benefits of DTC WeChat ecommerce for boosting sales in the Chinese luxury goods market.
April 29th, 2024 · Written by Samuel Jesse
The Mini Program Multiverse: Explore China's Super App Ecosystems
Explore the mini program landscapes of China's leading super apps, including Alipay, Douyin, Taobao, and more. Unlock the potential of exciting mini program ecosystems in China beyond WeChat.
March 15th, 2024 · Written by Samuel Jesse
Why are WeChat mini programs popular?
WeChat mini programs don’t require downloading and installing like traditional apps, with many quick and easy entry points such as social sharing and scanning a QR code. With 78% of the population in China active monthly users of WeChat, there is an incredibly frictionless barrier to entry with functions like WeChat login and WeChat pay being integrated seamlessly in mini programs. The app-like user experience available without ever leaving WeChat or needing to make new user accounts for each app makes them highly convenient.
What are WeChat mini programs?
The Chinese social media and messaging app WeChat offers WeChat Mini Programs as a core feature. These mini-apps run within WeChat's ecosystem and are lightweight and fast-loading, providing users with direct access to various services and features within WeChat, such as payments, sharing, login, and much more. WeChat Mini Programs are developed using web technologies and behave similarly to mobile websites (with an app like UX), allowing them to run without downloading or installing and without needing app stores.
When to use a mini program vs mobile app?
WeChat mini programs are ideal for infrequently used, single-task, or social-driven user experiences - such as ordering an express delivery service on SF Express and then sharing the tracking number with the receiver on WeChat.
Mobile apps are better suited for regular-use experiences that warrant leaving WeChat and using a single application - such as ordering meals on Ele.me or drivers on DiDi. However, both these examples have mini programs, most commonly leveraged for social aspects, such as group orders on Ele.me or splitting a bill on DiDi, shared from the app to WeChat.
What programming language are WeChat mini programs made in?
WeChat mini programs are developed using JavaScript and WXS (WeChat Script) combined with WXSS (WeChat Style Sheets) and WXML code. WXS is similar to Javascript but has its own syntax. WXSS is WeChat’s answer to CSS, and WXML is used to build the page structure with base components.
Can WeChat mini programs be used with my CRM?
You can use WeChat mini programs as an interface to your CRM to monitor, interact, target, and segment your customers, often also integrating with more powerful sCRM tools. You can build brand awareness, grow customer acquisition, and achieve higher sales conversions through proper client relationship management implementation and strategy in China.
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