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Sell your products directly to consumers in China with an ecommerce WeChat mini program for your brand that has a frictionless entry for users and higher conversions of engagement.
Embrace offline to online through QR code accessed in-store digital touchpoints to enhance the customer experience, drive sales, and collect data for clienteling and marketing.
Nurture existing customers through customized membership mini programs integrated with your CRM/sCRM that provide incentives and privileges while increasing omnichannel engagement.
Enhance offline events with digital experience augmentation for guests to activate through wayfinding, augmented reality (AR) touchpoints, gamification, and social sharing.
Create interactive customer acquisition funnels using mini programs integrated into WeChat official accounts and sCRM to capture leads and prospects for your product or service.
From making cinema bookings, and ordering food to device rental, mini programs are the ideal interface for infrequently used tasks that allow users to authorize and transact quickly.
Vue.js / React
Augmented reality (AR)
WebGL / Three.js
Tracking & analytics
Featured WeChat mini program case studies
Ecommerce WeChat mini program
Membership & loyalty WeChat mini program
Mobile app development
User experience research & design
Fully managed & dedicated WeChat developers in China
Scale up or down each month with more or less WeChat developers
Month-to-month terms so you’re not locked in
Featured WeChat mini program open source
WeChat mini programs don’t require downloading and installing like traditional apps, with many quick and easy entry points such as social sharing and scanning a QR code. With 78% of the population in China active monthly users of WeChat, there is an incredibly frictionless barrier to entry with functions like WeChat login and WeChat pay being integrated seamlessly in mini programs. The app-like user experience available without ever leaving WeChat or needing to make new user accounts for each app makes them highly convenient.
The Chinese social media and messaging app WeChat offers WeChat Mini Programs as a core feature. These mini-apps run within WeChat's ecosystem and are lightweight and fast-loading, providing users with direct access to various services and features within WeChat, such as payments, sharing, login, and much more. WeChat Mini Programs are developed using web technologies and behave similarly to mobile websites (with an app like UX), allowing them to run without downloading or installing and without needing app stores.
WeChat mini programs are ideal for infrequently used, single-task, or social-driven user experiences - such as ordering an express delivery service on SF Express and then sharing the tracking number with the receiver on WeChat.
Mobile apps are better suited for regular-use experiences that warrant leaving WeChat and using a single application - such as ordering meals on Ele.me or drivers on DiDi. However, both these examples have mini programs, most commonly leveraged for social aspects, such as group orders on Ele.me or splitting a bill on DiDi, shared from the app to WeChat.
You can use WeChat mini programs as an interface to your CRM to monitor, interact, target, and segment your customers, often also integrating with more powerful sCRM tools. You can build brand awareness, grow customer acquisition, and achieve higher sales conversions through proper client relationship management implementation and strategy in China.